FOUNDING CREW Your AI idea has waited long enough. Founding crew: $297 AUD ↗

AI TRAINING • A CREW • A DEADLINE

LAUNCH

Your AI idea in 30 days

SCROLL TO START

You've got ideas. You should be selling.

You’ve watched other people turn ideas into products, services and businesses.

Now it’s your turn to get something out there.

Launch Or Die gives you 30 days to take an idea, build it with AI, and launch it so people can give you money for it.

Bring your own idea or find one with us. Then learn how to use the tools you need to build and launch it.

You’ll be part of a crew, all doing the same thing, with practical training and weekly calls to get feedback, work through problems and keep moving.

We start together, and you have 30 days.

Find something. Build it. Launch it.

You'll keep access to the community and course materials for life, so you can keep on launching until you find a hit. But ...

If you fail to launch, you’re out. Forever.

LESS PREPARING.
MORE DOING.

IT'S A SIMPLE IDEA

Launch in 30 days
Then do it again ... Until one idea changes your life.
Until one idea changes your life.

Learn the AI skills you need to create one useful product.
Join the crew that will help you get your idea out into the world.
Keep going until you have a hit.

01

Join the crew.

Build alongside people who are here to launch, too. Share what you’re working on, get help when you’re stuck, and show up each week with something to show.

  • A private community of people building with AI
  • Weekly calls for feedback and help
  • People who notice your progress. And your excuses
An astronaut crew working together around a laptop, with coffee and project notes on the table.
02

Learn it. Put it to work.

You don’t need to become an AI expert. You just need to know enough to bring your ideas to life. We’ll show you the tools and how to use them, with practical lessons, demonstrations and templates you can apply to your own project. Learn a skill. Use it straight away. Keep that skill forever.

  • Learn the AI tools your project needs
  • Get our lessons, guides, templates and checklists
  • Build skills you can use again forever
An astronaut watching Chris teach on a laptop while drinking from a rocket-shaped coffee mug.
03

Build one useful thing.

An app. A digital product. A service people can buy. Choose one idea and use AI to bring it to life. We’ll help you narrow it down, work through the build, and create something that solves a real problem. Something you can finish and launch in 30 days.

  • Turn your idea into something people can use
  • Get help if it gets tricky
  • Finish a first version you’re ready to sell
A woman in an astronaut suit showing the app she built on her phone and laptop, with 20 days crossed off a calendar behind her.
04

Get it out there.

This is your moment! Your idea is live, and a complete stranger can buy it. We’ll help you put your idea in front of real people and attach a way to get paid. You’ll learn so much from how real buyers respond.

  • Create a clear offer and a simple way to buy it
  • Share your launch and invite your first users
  • All within 30 days!
A laptop displaying a digital product checkout with a Buy Now button and an astronaut’s hand on the keyboard.
05

Launch. Then go again.

You’ve launched something real. Now you have the skills and the confidence to do it again. Launch within 30 days and keep lifetime access to the community and course materials. Improve what you’ve built or try your next idea, alongside people who are doing the same

  • Keep your community and course access for life
  • Use your skills to improve, build and launch again
  • Keep going with a crew that knows what it takes
An astronaut proudly showing his Launched medal, with a gold rocket trophy behind him and notes for his next idea beside his laptop.
LAUNCH YOUR IDEA!

One idea. One crew. One deadline.

YOUR 30-DAY LAUNCH KIT

Training. Crew. Deadline.
The perfect conditions for launch.

Get practical lessons, live help and people to build alongside, all focused on getting your idea out into the world in 30 days.

Your training materials are available from the start. Work through what your project needs, put it into practice, and bring your questions to Chris, Wayne and the crew.

Find something. Build it. Launch it.

WHAT’S INCLUDED
01

Practical AI training

Recorded lessons and demonstrations to help you turn an idea into a working product.

02

Guides, templates and checklists

Useful starting points to help you get moving and keep building.

03

Weekly calls with Wayne and Chris

An hour each week to ask questions, review your progress and work through problems.

04

A private Discord community

For help between calls, some friendly competition, and some lively discussions.

05

Recordings of every group call

Catch up if you miss one, or revisit something when you need it.

THE FINISH LINE

30 days.
Something real, ready to sell.

Your first launch doesn’t have to be huge. It can be a useful app, a digital product, or a service. Something available for sale.

  • Something new you’ve built during the program
  • Publicly available, with a working way to buy
  • No first sale required to qualify
  • Launch on time: stay for life
  • If you miss the deadline, you lose access to the course and community.
Launch Or Die rocket ready for launch.
ONE USEFUL IDEA30 DAYS TO LAUNCHNO MORE SOMEDAYONE USEFUL IDEA

THE PEOPLE IN YOUR CREW

Support from people
who have been there.

WAYNE BUTCHER

Digital Entrepreneur · Business Coach · Community Builder

Lifelong entrepreneur and business coach. Wayne has run businesses in retail, law, property and publishing, and coached over 1,000 startup founders from idea to launch.

CHRIS JEONG

AI & Marketing Specialist

Chris knows AI. He runs Earlibird AI, an agency building practical AI tools for businesses. The tools he and his team have created have helped clients close $25 million in additional business.

WHAT COULD YOU LAUNCH?

Simple ideas.
Real possibilities.

Pick a format. Make it your own.
Explore the possibilities below.

CLICK ABOVE FOR MORE EXAMPLES

Secure your seat.

You’ve spent enough time
thinking about it. It's time to launch!

FOUNDING
CREW / 001
LAUNCH OR DIEFOUNDING COHORT ↗

FOUNDING CREW PRICE

$397
$297AUD

ONE-TIME PAYMENT

WE START 13 OCTOBER 2026

Enrolment closes midnight 12 October · Brisbane time

  • Practical AI trainingRecorded lessons and demonstrations to help you turn an idea into a working product.
  • Guides, templates and checklistsUseful starting points to help you get moving and keep building.
  • Weekly calls with Wayne and ChrisAn hour each week to ask questions, review your progress and work through problems.
  • A private Discord communityFor help between calls, some friendly competition, and some lively discussions.
  • Recordings of every group callCatch up if you miss one, or revisit something when you need it.
  • Launch within 30 days and keep the course materials and Discord community for life.
JOIN FOR $297 AUD

Special launch price · No recurring subscription

FINAL CHECKS

Questions before we launch?

Here's everything you might like to know.

Something useful built with AI: a resource, course, service, app, agent, or automation. Keep it small enough to launch in 30 days. You need a working result and a way for real people to try it or buy it.

SOMEDAY IS TODAY.

YOUR IDEA. ITS TIME HAS COME.

You've got 30 days.
Launch Or Die.

JOIN A CREW